About

From our heart for subdued colours and fine materials, we created PHAE: aimed at transeasonal collections with a timeless aesthetic, for women who follow their own path.

'Effortless chic' is where sophistication meets comfort: ease without compromising on taste. We love simple styles with a little twist to spark your creativity - calmness with character.

Next to the use of organic cotton and other premium sustainable fibres, we believe that sustainability also lies in design choices: creating timeless, well-made pieces that can be worn and loved for years.

Therefore our collections are not designed as fashion seasons, but as transitional collections called Edits. Evolving naturally from season to season, just like a good wardrobe evolves over time. Adding some colours and styles every now and then, while building on favourites. To create new stories without replacing all the ingredients.   

PHAE collections are designed in the Netherlands and ethically produced in Porto, Istanbul and Izmir by carefully selected small female-owned or family businesses that share our brand values. 

___  created with intention
___  designed from intuition
___  to be worn with confidence